Bio

I am a Production Designer with an architectural background, working across different mediums from film and spatial design to installation, objects, and writing.

My practice begins with an idea, not a medium. Each project finds its own form, allowing the concept to determine the language through which it is expressed. I am interested in how people perceive, interpret, and experience the world around them, translating abstract ideas into physical, visual, and immersive experiences.

Architecture taught me to think in space. Film taught me to think in time. Art allows me to move freely between them.

Credentials

Film
  • Film Direction & Cinematography / 36-week Professional Program (2025) – Egypt
  • Media Production / 12-week Professional Program (2022) – Hollywood
  • Screenwriting / 12-week Professional Program (2021) – Hollywood
Theatre
  • Wordrobe & Scenic Design / 4-week Professional Program (2025) – Production Park, UK
  • Performance for Theatre / 12-week Professional Program (2023) – Spears, UK
Art Direction
  • Art Director Series / 8-week Professional Program (2022) – Saudi &. UK
Professional
  • Certified Trainer – Technical and Vocational Training Corporation (TVTC)
  • Specialist Member — Saudi Council of Engineers
Education
  • Master’s Education in Architecture / Urban Design
  • Bachelor’s Degree in Interior Design

Production Design & scenic

My practice in film and theatre extends across multiple stages of production, with my role evolving according to the needs of each project. From concept development, visual research, and 3D visualization to art direction, set design, furniture design, construction detailing, fabrication, and on-site execution, I work between idea and realization—bridging creative vision with physical production.

Narratives

I begin every design by discovering its story. The narrative isn’t just inspiration it’s the foundation. Each space or object becomes a lived experience, unfolding the story it was born from.

Medium Used
  • Architectural Projects
  • Furniture Design & Making
  • Urban Design
  • Fashion Design
  • Film Scripts

Ketcha’s Manifesto

Other Narratives

The website is currently under development

@ketchastudio